We are pleased to announce the appointment of John Newbury as Product Management and Digital Director. With a robust background in the fire industry spanning two decades, John brings a wealth of expertise in fire protection systems to his new role.

Having spent the last seven years at Ramtech (part of our Halma sister company, Orama) where he played a pivotal role in the development of WES wireless fire and evacuation alarm systems, John joins Advanced with a deep understanding of innovative fire safety technologies. In his previous role as Product Innovation Director, he demonstrated his passion for product strategy, product management, and product innovation, steering the company toward significant achievements.

John said: “Advanced has a high-value brand, high-quality products, a global reach, and an exciting roadmap of innovation ahead. It’s the perfect time to join an amazing business.”

In his new role, John will work to evaluate new opportunities for products, customers, and sectors, emphasizing the importance of clear product strategy in driving business success. His passion for innovation and technology aligns seamlessly with Advanced’s commitment to advancing life safety through cutting-edge solutions.

Commenting on his new role, John expressed his excitement about the team at Advanced: “What really excites me about the job is the team here. It’s still very early days, but I have already seen a culture across the business and an energy from the people that work for Advanced that I have not really experienced anywhere before.”

John Newbury is based in Leicestershire with his family and brings a global perspective to his new role, having lived in various countries, including Australia.

“We are thrilled to welcome John to our team,” said Antonio Telesca, Managing Director of Advanced. “His extensive experience and passion for innovation will undoubtedly drive our product strategy forward, ensuring that we continue to lead the market with our renowned fire safety solutions.”