Global fire and life safety systems leader, Advanced, has appointed Vladimir Zrnic as Sales Manager for Europe to support sales of its industry-leading fire systems, in a drive to meet the UK manufacturer’s ambitious growth targets.

Widening his current role that focusses on southern Europe, Turkey and Israel, Vladimir will use his wealth of fire industry experience, thorough understanding of customers’ fire system needs and in-depth knowledge of Advanced’s wide range of products to support customers across the continent.

Gary Craig, Sales and Marketing Director at Advanced, said: “Mainland Europe is a key market for Advanced, with many long-term partners and new opportunities in countries throughout the region.

“Vladimir will assume his new role as Sales Manager for Europe with immediate effect, and I am confident that with his in-depth technical understanding and market knowledge he is the ideal person to lead our growth plans and ensure our continued success in this important market.”

Vladimir said: “I’m looking forward to taking up this fantastic opportunity and helping to broaden understanding amongst designers, consultants, installers and end users about our extensive range of fire protection solutions proven to offer performance, quality and ease of use.”

Advanced, owned by FTSE 100 company Halma PLC, protects a wide range of prestigious and high-profile sites across Southern Europe – from Istanbul’s Hagia Sophia and the Romanian National Library to Serbia’s University of Belgrade.

Halma is a global group of life-saving technology companies with a clear purpose to grow a safer, cleaner, healthier future for everyone, every day.

Advanced is a world leader in the development and manufacture of intelligent fire systems. Its reputation for performance, quality and ease of use sees its products specified in locations around the world, from single-panel installations to large, multi-site networks. Advanced’s products include complete fire detection systems, multiprotocol fire panels, extinguishing control, fire paging, false alarm management and reduction systems, as well as emergency lighting.